Caring for Sensitive Skin + the Planet
For generations, AVEENO® has relied on nature’s soothing and healing properties to help provide care for all skin, even the most sensitive. Just as skin can be vulnerable and require special care - so can our planet. This is why we are thoughtful about the choices we make, from choosing ethically sourced ingredients to reducing our environmental footprint. We promise to continue doing our part, learning and evolving, as we continue this journey together!
THOUGHTFUL FORMULATIONS
What we include in our products is just as important as what we exclude from them. We strive to avoid unnecessary and harsh ingredients and prioritize those that are effective and gentle for your skin and the planet. AVEENO® products are:
Formulated with Oat and other efficacious ingredients that help soothe and nurture sensitive skin
Formulated without triclosan, microbeads, phthalates, 1,4-dioxane, and formaldehyde-releasing preservatives
Scientifically driven, clinically supported safety processes that hold us to high standards of health and safety
For the environment, we use a patented system called the Global Aquatic Ingredient Assessment ™ tool to help us formulate non-toxic and biodegradable products that are not harmful to aquatic life and ecosystems.
SUSTAINABLE PACKAGING
To preserve the beauty of our planet, we are committed to reducing packaging waste and using more recyclable, recycled, and renewable materials.
Today, over 70% of AVEENO® packaging is recyclable*
Since 2021, we have started to use post-consumer recycled plastic (PCR) in our new packaging.
Currently, we offer:
Refillable packaging for our cleansers, washes and lotions.
Home compostable, plant-based wipes with recyclable packaging
By 2025 our goal is to use
100% recyclable, reusable, or compostable packaging
100% Forest Stewardship Council-certified paperboard or recycled-content in our paper cartons
100% renewable electricity for our manufacturing sites
* North America; Skincare portfolio