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Because Gorgeous Hair Starts at the Root

Soothe your scalp while nourishing your strands with our perfectly balanced, oat-based hair care products containing farm-to-shower ingredients.

No parabens. No phthalates. No dyes. No sulfated surfactants.

Healthy hair is a beautiful thing. Give your strands the TLC they deserve with simple ingredients from simpler times.

CHECK OUT OUR PRODUCTS

Banner including three AVEENO® Fresh Greens, Apple Cider Vinegar and Oat Milk Blends Shampoo Products, 354 mL each.

CONQUER ANY HAIR CONCERN

woman with long wavy brown hair with hand against her shoulder

Hydration

Enjoy soft, silky smooth strands and all-day hydration from our Oat Milk collection.

red hair woman in white shirt with hand againt her hair

Dullness

Get smooth, shiny hair naturally with our Apple Cider Vinegar collection.

sideview of woman holding oats

Sensitive Scalp

Soothe your scalp while gently cleansing with our Rose Water and Chamomile collection.